Idaho beanies in space!
Hailey- crafted headgear ready to achieve orbit
Original Article can be found here.
JYTTE's handcrafted creations are going from the only knitting mill in Idaho to the International Space Station!
HAILEY, Idaho — Their merino wool beanies have comforted craniums in the far reaches of the globe, including adventurous expeditioners in Antarctica.
But now, Hailey, Idaho, headgear crafters JYTTE® (that's pronounced you-tay, by the way) are reaching for the stars.
Literally.
Pretty soon, JYTTE®'s handcrafted creations are going from the only knitting mill in Idaho to the International Space Station! Their flag beanies will be part of the galaxial gear for astronauts and support crews from the United States, Canada, Russia and Italy for the next space launch out of Kazakhstan.
HAILEY, Idaho — Their merino wool beanies have comforted craniums in the far reaches of the globe, including adventurous expeditioners in Antarctica.
But now, Hailey, Idaho, headgear crafters JYTTE® (that's pronounced you-tay, by the way) are reaching for the stars.
Literally.
Pretty soon, JYTTE®'s handcrafted creations are going from the only knitting mill in Idaho to the International Space Station! Their flag beanies will be part of the galaxial gear for astronauts and support crews from the United States, Canada, Russia and Italy for the next space launch out of Kazakhstan.
Idaho Life: The thread of her heritage
Original Article can be found here.
Jytte Mau tried to leave her heritage behind only to figure out it was the thread that made her who she is today.
JYTTE®: SEWING WITH SOUL
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Original Article can be found here.
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Entering Jytte’s shop is like walking into a tangible record of nearly every JYTTE beanie to date. Every wall is covered with beanies and bursting with color. There is seemingly every color combination and pattern imaginable – dogs, cats, fish, penguins, whales, polar bears, snowflakes, mountains, trees, skiers, snowboarders, mountain bikers, kayakers, handprints, logos, stripes. If you can think it, Jytte can make it.
Jytte is an extreme knitter. From her shop in Hailey, Idaho, Jytte designs and creates merino wool beanies that can be found across the globe. No two customers are alike for Jytte. She believes that every beanie has a story and that her job is to translate that story. She has worked with large corporations like National Geographic and One Oceans and smaller organizations like sports teams and first responders. She’s created custom beanies for families, holidays and races. No order is unreasonable for Jytte. Beyond the showroom in a large workshop is where the wool comes to life. This space is home to three large CNC knitting machines sourced from Europe and a handful of smaller sewing machines for sewing fleece liner into the beanies. The room is lit up with a brilliant, colorful wall of wool situated at the far end of the room. The factory is meticulously clean. There is virtually zero waste – an intentional practice for Jytte. Despite manufacturing hundreds of beanies, only one bag of trash leaves the shop per week. Essentially every piece of scrap material is made into something else. Hats with a small hole become fingerless gloves, excess piece of fleece are sewn into cat beds and bits of wool are filled with cat nip and made into cat toys. Jytte donates the pet beds to animal shelters and veterinary clinics, and throws a few cat toys in as a surprise bonus. Jytte and her three employees are proof of the passion sewn in to every JYTTE beanie. She takes prides in her craftsmanship and their ability to manufacture high quality products with a minimal eco footprint. |
shown In vanity fair magazine
Speaking on Business: JYTTE®
Original Article can be found here.
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Producing Beanies for a Diverse Clientele
Jytte Mau created her business JYTTE to design and produce beanies that are shipped all over the world. These beanies are made from the finest 100% Australian Merino wool, and owner and founder Mau says she wouldn’t use anything else. Mau first started as a clothing and fiber designer more than 40 years ago, before opening the JYTTE factory in Hailey, Idaho, where she produces her impressive beanies. Customers buy online at jytte.com where they can also custom order everything from fabric to design. Custom orders require a 50-piece minimum. She produces beanies for a diverse clientele ranging from brewing companies to Driscoll, the largest berry grower in the U.S., and National Geographic. When she first started producing her beanies, Mau sold her colorful hats at outdoor industry trade shows. Her quality of work now speaks for itself. These days customers work directly with Mau, and JYTTE is sold primarily through word of mouth. Her factory in Idaho uses top quality imported machines and is the only knitting mill in the state. Locals hand-finish each beanie. Mau is proud to sell 100% American-made products. |
are you mad for hats? article from sun valley magazine
Original Article can be found here.
PHOTOGRAPH HILLARY MAYBERY
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Everyone’s fashion wardrobe should include at least one piece of happenin’ headgear. Why, you ask?
Hats are a way to express the unique you. They call for attention and frame your face. They’re dramatic. They’re fun. They’re cool. Hats are easy to buy and easy to wear. They carry loads of fashion punch, come in a dizzying array of color and design choices, and can be worn to dress a look up or down. Hats have mood and personality, as well as a most useful purpose. There’s a hat that works for everyone. In the winter, hats can help you conserve energy while participating in the numerous winter activities an alpine community has to offer. Hats are warm, an attribute that makes them especially appealing to outdoor enthusiasts who don’t want their ears to freeze. They also provide protection from sun and rain, helping to ward off discomfort and hypothermia. And because the bitter elements of winter can suppress the immune system, a hat may even help prevent you from getting a cold or the flu. Hats can and should work with (and not against) your style, whether your look is sporty, casual, romantic, bold and dramatic, fun and quirky, sleek and ultra cool, or all-out glam. Tyra McGuffy, a merchandise buyer for Sturtevants in Ketchum, says, “You can own a variety of hats in different styles to work with your fashion looks, while helping to protect yourself from the outdoor elements.” Typically, the winter hats that Sturtevants carries are made out of wool, fleece, or acrylic. Among the store’s best sellers are hats made by local company, Jytte Mau Designs of Hailey. Jytte’s hats come in a variety of styles such as the dome, peak, or racer and can be found in a range of colors and designs, since they are often custom-made for individual stores. Several local stores sell hats, including Backwoods Mountain Sports, the Board Bin, Formula Sports, The Elephant’s Perch, Kelly Sports, Silver Creek Outfitters, and Sturtevants. So grab a friend, head to one of your favorite stores around town, and have fun trying on loads of different hats and discovering the look you can get from each. There’s a perfect hat to meet your every sporting need, as well as every fashion whim or fancy, and you’re sure to find something you love! It’s all about your personal style and what looks good on you, so YOU decide. Quoted from the original article published in the Winter 2002 issue of Sun Valley Magazine. |
Jytte® beanie in skiing
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jytte® beanie in action on the cover of sun valley guide
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ski magazine January 2002
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